Designing the web experience for a custom home builder serving three very different types of buyers.
Ziberty is a custom home builder serving the DC, Maryland, and Virginia region. Buyers arrive with very different starting points — some want a fully custom home on their own lot, others want to customize an existing floor plan, and others just want a home already under construction — and the site had to route each of them without overwhelming the others.
I designed the homepage around one clear decision point — "Homes as custom as you choose" — with three equally weighted entry paths (start from scratch, select a floor plan, select a home under construction) so visitors could self-select immediately instead of guessing which part of the site applied to them.
A homepage that does the qualifying work up front, so build-focused, plan-focused, and inventory-focused buyers all land in the right flow from their first click.
I'm open to Director-level UX & creative leadership roles, and select studio projects through AG Design Strategies.
