Designing the marketing site and messaging for a credentials verification platform serving five distinct audiences.
Verif-y is a credentials verification platform with a genuinely varied audience — individuals verifying their own background, educators, training institutes, businesses vetting employees, and commerce use cases — all needing a different reason to trust the same core product.
I designed the marketing site around a single strong emotional hook — "Certify your Background... you've worked hard and you deserve it" — paired with a clear breakdown of what each of the five audiences gets from the platform, so no visitor had to translate a generic pitch into their own use case.
A homepage that lets five different buyer types see themselves in the product within the first scroll, backed by a "patented process" trust message aimed at the platform's core anti-fraud value proposition.
I'm open to Director-level UX & creative leadership roles, and select studio projects through AG Design Strategies.
