NOBCChE Annual Conference — Brand Identity System

Building a full event brand identity for a national conference advancing diversity in STEM.

ClientNOBCChE

RoleBrand & Event Design

ScopeLogo system + event collateral

LocationWashington, DC

Built a logo system anchored on a test-tube mark that visualizes "STEMulating" ideas bursting outward.

Extended the identity across sponsorship materials, award program collateral, and on-site event signage.

Delivered a cohesive brand system carrying the conference identity across every touchpoint of a multi-day national event.

The Challenge

NOBCChE (National Organization for the Professional Advancement of Black Chemists and Chemical Engineers) needed a full brand identity for its 2012 national conference in Washington, DC, themed "STEMulating Innovation & Economic Growth Through Diversity."

The Approach

I built a logo system anchored on a test-tube mark releasing a burst of color — literally visualizing "STEMulating" ideas — then extended it across sponsorship materials, award program collateral, and event signage.

The Outcome

A cohesive brand system that carried the conference's identity across every touchpoint, from sponsorship decks to on-site event materials, for a multi-day national event.

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