Designing a responsive marketing site and lead-generation experience for a premium admissions consulting firm.
Admit Advantage is a premium admissions consulting firm, pairing each client with a single dedicated consultant across undergraduate, MBA, law, medical, and graduate admissions. They needed a responsive marketing site that could clearly present their programs to very different applicant types — first-time applicants, "comeback" candidates, and high-achievers targeting elite programs — and convert visitors into booked consultations.
I designed the information architecture and UI around a single clear path: understand the offer, see proof it works, book a free consultation. Navigation, service breakdowns, and testimonials were structured to reduce hesitation at every step, rather than presenting every program and price point up front.
The finished site's own messaging highlights an admissions success rate of 92% among clients — proof the brand leans on directly in its hero section — reinforced by a clear, low-friction consultation CTA that carries through every page.
I'm open to Director-level UX & creative leadership roles, and select studio projects through AG Design Strategies.
